GISELLE LOEWE PFW26

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Paris
Fashion
Week 26

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Giselle

LOEWE’s Brand Ambassador

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LIKE, REPOST, SHARE, SAVE, COMMENT

AESPA OFFICIAL

LIKE, REPOST, SHARE, SAVE, COMMENT

| Instagram

| X/Twitter

| Tiktok

| YouTube

LOEWE OFFICIAL

LIKE, REPOST, SHARE, SAVE, COMMENT

| Instagram

| X/Twitter

| Tiktok

| YouTube

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All About

Shadowbanned, Locked, Ghostbanned

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All About

| EMV/MIV

EMV (Earned Media Value)

⚠️$3.000.000 EMV : Instagram (aerichandesu), her posts that have the hashtag #loewe or #loewefw26 ⚠️❤️Likes : min 500k per post▶️ Share : min 20k per post🔁 Repost : min 20k per post➖save : min 20k per post💬comment : min 5k per post (Positive comments/compliments only (you can use the caption template for comment). no emojis, and no hashtags. You can tag Loewe but its okay not to mention them).

MIV (Media Impact Value)

⚠️$500.000 MIV⚠️1️⃣ Advertising or activation equivalent value;➖ Journalist websites, especially those mentioning Giselle (aerichandesu) and Loewe.➖Journalist and magazine social media (instagram, x, tiktok, etc.)2️⃣ Source-based factor:➖Priority : Instagram aerichandesu & loewe,➖Others : aespa_official3️⃣ Content-based factors: Fans social media like IG and X, how many we get the engagement reach.➖Goals for X : minimal 200k tweets like the last time, Giselle get more $400k in MIV.➖Goals for IG : make a lot of posts about Giselle & Loewe from the day of departure until the last day of PFW. You can use emoji and hastag on your caption.➖Other platform (Tiktok, Youtube, Facebook): nor the main priority but but we still pay attention to it with create a post or do an interact with fans post.

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All About

| Guides

Instagram

1. Like, comment, share, and save posts (aerichandesu, loewe and other official posts).2. Repost posts on IG story or your GDM or post on your account, you can add the hashtags and tag aerichandesu and loewe.3. View and like stories (aerichandesu, loewe and other official posts).4. Interact not only with official accounts but any posts related to Giselle’s appearance on PFW (magazine or journalist accounts) with likes and leave a compliment comments. You can see posts on journalists' and magazines' Instagram accounts and the template of caption/comment in the shared carrd link.

X/Twitter

1. Retweet, like, quote tweet, and reply to other posts (official posts or fanpage/fans posts).2. Create a post about Giselle and loewe with the decided tagline and hashtags. You can post videos or photos or links from posts on Giselle's Instagram, Loewe, Journalists or magazines, and posts related to Giselle.

Website/Article

1. Click and read the article.2. Leave positive reaction (love or emoji) on journalist article about Giselle (aerichandesu) and Loewe. If the article have a comment section, leave your positive comments.2. Copy the article link and share on X or other platforms.

Other Platform (TikTok, YouTube, etc)

1. Like, comment, repost, share, and watch posts from official accounts.2. Post videos and add hashtags and mention Giselle or official account and Loewe.